Meet the Team
Pat McManus
Pat brings more than 15 years of online marketing expertise across a number of verticals including travel, apparel, lead generation and gaming. Before starting Data Point Partners, he led digital marketing and ecommerce teams at Talbots, Smart Destinations, and BuyerZone. He holds a B.A. in Economics from Stanford University.
Max Schonberger
Max holds over 8 years of experience leading digital marketing and customer acquisition strategy across a number of organizations including BlueConic, Catalina, Smart Destinations & PayPal. Max has deep expertise across the core performance marketing channels and loves taking a data-driven approach to digital marketing. A lifelong Bostonian, he holds a bachelor's degree from Northeastern University.
Kevin McLaughlin
Before co-founding Data Point, Kevin was CEO/founder of both Smart Destinations and Redeam as well as in marketing, product and leadership roles at 3 successful startups, Delphi Internet, exchange.com and Netspoke. Kevin is also an advisor and investor in a number of early stage startups in the hospitality and e-commerce space. Kevin has a BS from the University of Connecticut, holds multiple patents and splits his time between San Francisco and Boston.
Matt Higgins
Matt has spent nearly 20 years building cutting edge technology. Prior to Data Point, he was CTO at both Follain and Smart Destinations. He holds a number of technology patents and was an early practitioner in the Software as a Service (SaaS) field working across industries with multiple Fortune 500 companies. Matt holds a BS in Computer Science from Northeastern University.
Karen Shea
A Wharton MBA and former All-American Swimmer, Karen brings a wealth of experience in digital, brand and orchestrated marketing from iconic brands like Pottery Barn, Talbots, Smart Destinations, FedEx and Yigal Azrouel. Karen is happiest when helping brands exceed customer expectations.
Nafisa Kabir
With an agency background in the core customer acquisition channels including PPC, SEO, and affiliate marketing, Nafisa has helped clients both big and small grow their business. She graduated with a BA in Marketing Management from the Zicklin School of Business at Baruch College. A native New Yorker and current Bostonian, she has a passion for photography, travel, and horror movies.
Paxton Wasilefsky
Prior to Data Point, Paxton worked at Weight Watchers International where she led initiatives on both client acquisition and retention. She is new to Boston and holds a B.S. in Marketing from the University of Delaware. Her hobbies include photography and graphic design.
Tyler Brooks
Tyler has a distinguished track record as a technology innovator with over 30 years of software and hardware development experience. Tyler was co-founder of PurchaseNet, the first ever ecommerce software, co-founder/VP engineering of Smart Destinations as well as co-founder of DigiSpeaker, a smart home security & music device. He’s built and led talented teams, large and small, to deliver efficient, useful solutions. Based in Seattle, he has both a BS and MS in Electrical Engineering.
Mark Hammond
Mark has 13 years of software development experience working with blue chip telecom companies in the UK and in ecommerce with Smart Destinations here in Boston. He has extensive expertise in systems integration, web services and ecommerce applications. Mark holds a BS in Computer Science Robotics and Intelligent Machines from the University of Essex.
Yaroslav Melnyk
Yaroslav has 5 years of experience working at the intersection of technology and consulting. Prior to Data Point, Yaroslav was the Director of Operations and Consulting at a Boston based fintech firm serving private equity investors and consultancies. He was also a consultant at Digital McKinsey, where he supported financial services institutions with their digital transformations. Yaroslav holds a double major in Political Science and American History from Brown University.